Keith Nelson22 Oct 10, 10:04 AM
An increasing number of businesses want to create and establish a coaching culture. But how best to go about it? Reliance upon external executive coaches can be expensive - and neither does it really build capability. Keith Nelson, coach trainer and author of Your Total Coach: 50 Ideas for Inspiring Growth and Development explores the dos and don ts of introducing coaching to the business.
The impetus to introduce coaching as part of the organisation’s culture invariably comes from key people at the upper levels of the business who champion the idea. This is typically the HR director, who can visualise its potential for the organisation, possible with the support of the CEO and other directors who might have received coaching first-hand and can vouch for its benefits.
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